Kostya has been a professional magician for over 20 years. He is also a motivational speaker.
He was interviewed by Zapier (web guys/ gals will know) and gave some great advice. Thought that i would share with you here.
The article is called: How to think like a magician to amaze your customers.
This is a quick breakdown of the key points from Kostya Kimlat
He mentions that the advent of the virtual shows made him more money from shows than at any other time.
How he got there was using the following key understandings.
Step inside the mind or your audience.
Conjure the effect you want your audience to perceive.
Astonish your audience.
Go forth and create magic in your business.
Zapier.com-How to think like a magician to amaze your customers